Learn the sure-fire way to make an impression and sell your ideas.  Learn how to:

• Develop the kind of confidence that adds value to every presentation
• Dramatize an idea when appropriate – be compelling and exciting
• Physically connect with and engage your audience
• Double the impact of your visuals
• Maintain your cool and stay in control while handling tough questions

In order to be accepted at the next level, you have to demonstrate that you’re ready to “join their ranks”, show that you are the right caliber, that you see the big picture and can contribute beyond your specialty area.  Learn how to:

• Speak up and make sure your viewpoint is heard, when participating in operational meetings
• Seize opportunities to communicate upward, so management knows what is going on
• Develop a more polished executive presence
• Merchandise yourself positively so your capabilities are more widely known throughout the organization

You’ve given each attendee the document with all the financial information.  Your job now is to give them much more – positive insights, and a whole new insider’s view of your company and its leadership.  Learn how to:

• Exude confidence as a result of intense preparation and out loud rehearsal, so you’ll know what you are going to say and how you sound while saying it
• Demonstrate credibility by speaking “out-front” – without a lectern
• Humanize your message with anecdotes and stories
• Demonstrate that your team is in sync during Q&A

How you handle questions determines how the audience feels about everything that preceded it. It’s the prism through which they evaluate your performance, your message, your competence, your credibility, and the success of the entire meeting.  Learn how to:

• Anticipate the question and predict 9 out of 10 questions you’ll be asked
• Identify the issue at the core of the question and rephrase on the issue
• Neutralize hostile questions and respond without alienating the questioner
• Answer the question and tie back to the viewpoint of your talk

The Media represents an opportunity to tell your story to a normally unreachable audience. There are two parts to an interview:  handling the interviewer and communicating your corporate viewpoint. Both must be handled skillfully.  Learn how to:

• Phrase your corporate viewpoints; condense them to short headlines or “sound bites”
• Rephrase hostile questions; respond to the issue behind the question
• Bridge from a negative question to a positive viewpoint
• Use evidence to add credibility and interest
• Anticipate and handle whatever might come your way